The Korea Herald

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Starbucks to launch tea brand next week in Korea

By Korea Herald

Published : Sept. 1, 2016 - 16:30

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Starbucks will launch its tea brand Starbucks Teavana in Korea on Sept. 6 at some 930 stores nationwide, Starbucks Coffee Korea announced Thursday.

Starbucks Corp. acquired the black tea brand Teavana, based in Atlanta, for $615.8 million in 2013 to tap into the $125 billion worldwide tea market, according to the U.S business magazine Fortune.

Starbucks Coffee Korea staff promote Starbucks Teavana at the Starfield Hanam GL store on Thursday. (Starbucks Coffee Korea) Starbucks Coffee Korea staff promote Starbucks Teavana at the Starfield Hanam GL store on Thursday. (Starbucks Coffee Korea)

“Starbucks Teavana will offer a special experience to customers by delivering the unique flavor and aroma of teas,” said Starbucks Coffee Korea CEO Lee Seock-koo.

The brand plans to introduce eight kinds of tea drinks, and tins of the tea leaves used to make the drinks will also be sold, the firm said.

The eight drinks include the Shot Green Tea Latte, which has a shot of espresso added to balance the taste of green tea, and Grapefruit Honey Black Tea, a drink made of sweet-and-sour grapefruit, honey, and black tea.

Among customers who purchase one of the two mentioned drinks, those with a green or gold level Starbucks membership can receive three stars as part of a promotional event, it added.

More information will be available from Sept. 6 through the tea brand’s official website www.istarbucks.co.kr/menuStory/teavana.do .

By Kim Bo-gyung (lisakim425@heraldcorp.com)