The Korea Herald

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Samsung to promote tourism in Yucatan

By 박윤아

Published : Aug. 23, 2016 - 14:00

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[THE INVESTOR] Samsung Electronics signed a pact with the Mexican state of Yucatan to develop the state’s tourism industry, Samsung’s Mexican operations announced Aug. 22.

The project will utilize Samsung’s virtual reality tech, marking the first time for the Yucatan state government to use VR technologies to promote the tourism of the region, home to the Mayan civilization.

Under the pact, Samsung plans to link the tourism project to Samsung Gear VR, its virtual reality headset.

The company will produce 360 degree VR content on the Yucatan Peninsula‘s tourist sites, including the Chichen Itza archaeological site, and famous Mexican cuisine, and introduce them through the VR device.

(theinvestor@heraldcorp.com)