[THE INVESTOR] Chinese tourists are the biggest shoppers in Seoul by spending an average of more than 2 million won (US$1,730) per person, a think tank survey said on July 7.

According to the outcomes of the poll of 1,045 foreign tourists who visited the capital last December, they spent an average 1.06 million won each on shopping. The Seoul Institute conducted the survey. 

Chinese tourists were the biggest spenders with 2.13 million won per capita on average, followed by those from Southeast Asia with 790,000 won, North Americans and Europeans with the 660,000 won and Japanese tourists with 330,000 won, said the survey released at a Seoul forum.

Notable is that 96.3 percent of the Chinese respondents spent their money at duty-free shops.

On the purpose of their Seoul visit, 62.2 percent of the Chinese surveyed answered “shopping,” compared with 26 percent of those from Southeast Asia, 8.7 percent of the Japanese surveyed and 3.1 percent of the North American and European, according to the poll.

Cosmetics were the must-have item for the Chinese with 94.9 percent of them buying them. Clothing came next with 59.5 percent, leather products with 52.4 percent and food with 48.3 percent.

On the other hand, food was the most popular for Japanese tourists with 84 percent and Southeast Asians with 82.3 percent.

Garments were the favorite for North American and European tourists, the survey said. 

(theinvestor@heraldcorp.com)