President Park Geun-hye on Monday pledged to rev up efforts to realize gender equality to help women reach their "full potential" at their workplaces, saying such efforts would determine national competitiveness.

In a video message for an event marking Gender Equality Week, which runs until Thursday, women's participation in the workforce is crucial for the country's economy to make another "leap" forward.

"Realizing gender equality in tune with global standards is becoming a core (policy) task that determines national competitiveness," she said. "We all should work together to have the culture of gender equality take firmer root in our society."