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![[Weekender] Korean psyche untangled: Musok](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/05/02/20240502050841_0.jpg&u=)
![[Eye Interview] 'If you live to 100, you might as well be happy,' says 88-year-old bestselling essayist](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/05/03/20240503050674_0.jpg&u=)
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[THE INVESTOR] The US electric car manufacturer Tesla Motors is hiring new staff, including shop manager, sales advisor and software engineer, to work in Seoul, hinting that its first Korean store is imminent.
Tesla has long gauged the marketability of full-electric sedans in a market where Hyundai and Kia cars dominate almost 70 percent of total car sales, even though it has continued supply talks with Korean battery and display makers.
Tesla has long gauged the marketability of full-electric sedans in a market where Hyundai and Kia cars dominate almost 70 percent of total car sales, even though it has continued supply talks with Korean battery and display makers.
In November last year, the firm registered a local entity, named Tesla Korea Ltd., disclosing no specific plans for the Korean entry.
(theinvestor@heraldcorp.com">theinvestor@heraldcorp.com)
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Articles by Korea Herald
![[Herald Interview] Director of 'Goodbye Earth' aimed to ask how we would face apocalypse](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=652&simg=/content/image/2024/05/03/20240503050732_0.jpg&u=)
