CPA Global, a leading intellectual property management firm, on Thursday said it will aim to cater to the diversified needs of its Korean clients with comprehensive services.

Announcing its new business goal for the Korean market, the firm said it ultimately hopes to help customers realize their ideas and get more value from their IP via integrated software, services and information.

“Companies are under pressure to do more with less. They have to adapt to globalization, technological advances, and are facing intense competitive threats,” said Marcos Antunes, general manager of the company’s Asia-Pacific business unit, at a press conference.

To help address these pending issues, he said CPA Global would seek to “empower clients to manage potential ideas by providing a compressive platform.”

Korea is the first Asian market where CPA Global has launched its new corporate brand.

Antunes said the decision for the launch was made because Korea is at the forefront in terms of innovation.

Ahn Sung-sik, general manager of CPA Global Korea, said the company would spare no efforts to protect and maximize the value of its customers’ IPs.

By Kim Young-won (wone010@heraldcorp.com) and Lee Seo-young (seoyounglee@heraldcorp.com)