“We have named Go grandmaster Lee Se-dol as the new model because he is known as a Shin Ramyun fanatic, and the passion he has shown through the game series (against AlphaGo) bears a likeness to Nongshim’ K-food drive toward the global market,” said the company in a statement.

Lee has filmed with his daughter Lee Hye-rim, for Nongshim’s new TV commercials to present an image of a happy family while having Shin Ramyun together, it added.
By Cho Chung-un (christory@heraldcorp.com)