SK Planet, operator of a major online open market 11ST, said Tuesday it would start selling selective products directly to customers, seeking to expand its presence in the online retail market dominated by supermarket chains and mobile shopping operators.

11ST is an online platform where companies and customers freely trade products and change prices. But the company plans to present 600 daily items such as instant noodles, cooked rice, bottled water and detergents at discounted prices, challenging the existing players such as Coupang, TicketMonster and WeMakePrice.


“We will go beyond the open market business, and strengthen delivery capacities though a newly opened logistics center in Icheon, Gyeonggi Province,” an official said.

By Cho Chung-un (christory@heraldcorp.com)