Automated financial advisory platforms, also known as “robo-advisers,” are making it easier for ordinary Koreans to invest in financial products, industry officials said Sunday.

Unlike conventional asset management services that require a minimum deposit of 100 million won ($86,700) at banks, brokerages and asset management firms, robo-advisers ask for just 5-10 million won.


They also incur less costs for investors by using big data and computer algorithms to analyze risks and rebalance portfolios.

Struggling against nationwide low interest rates, local banks and brokerages have been increasingly pursuing intelligent machine-based financial advice or asset management services.

In Korea, these robo-advisers are required by law to accept human intervention for properly analyzing an investor’s risk tolerance or signing contracts. But in other more advanced markets such as the United States and United Kingdom, they run completely unmanned, according to industry sources.

Financial firms rush to partner with robo-adviser companies

On March 21, KDB Daewoo Securities launched machine-based asset management services in collaboration with four robo-advisory firms -- Quarterback Investments, Value System, December & Company and Summit International Capital.

“Our clients have shown great interest in robo-advice, and we sell about five to 10 accounts per day with a minimum asset requirement of 5-10 million won,” said Kim Jeong-beom, head of KDB Daewoo’s financial product team.

The brokerage sold a total of 1.29 billion won in asset accounts during the first 10 days since launching the robo-advisory services, according to Kim.

The investment portfolios run by artificial intelligence can vary depending on the investor’s risk tolerance, but most robo-advice products opt for low-cost exchange-traded funds, or ETFs.

“We make sure to tell our customers that robo-advice is not a magic wand to produce high returns,” Kim added.

One of the brokerage’s new products, Quarterback Alpha, selectively invests in local ETFs with an expected annual return of 7-10 percent, according to Kim. Service fees are allotted between Quarterback Investments and KDB Daewoo.

This week, Quarterback Investments and Kiwoom Asset Management plan to launch the nation’s first robo-adviser based publicly placed fund, which will be available at major banks with no minimum investment requirements

Hyundai Securities, Yuanta Securities and NH Investment & Securities have also recently launched similar products.

According to the Financial Services Commission, four Korean commercial banks and 10 securities companies have started or have plans to offer robo-advice this year.



Dunamu to tap mobile asset management

Another financial advisory services provider, Dunamu Investment Management, a subsidiary of financial technology start-up Dunamu, is also preparing to launch mobile asset management services that will be aided by robo-advice.

“We hope to attract the attention of tech-savvy young Koreans,“ Dunamu CEO Pae Sung-woo told The Korea Herald.

Dunamu plans to launch a mobile application called MAP, or Managed Account by Professional, in June in partnership with 16 local financial advisory services companies, including Samsung Asset Management, Lime Asset Management, Fides Investment Management and Pacific Investment Management.

Via their accounts in Samsung Securities, a mobile user can log into MAP to compare financial advisory services before choosing one, and the amount. The user can also switch financial advisory firms or cancel contract with a touch of a button.

“The minimum account requirement will be about 500,000 won to 1 million won, and the commission fee will be surprisingly low,” Pae said.

Dunamu currently helps operate Kakao’s mobile app Kakao Stock that specializes in stock information and trading.

Based on analyses of Kakao Stock users, Pae reached the conclusion that the demand for asset management among young people is bigger than expected.

“For now, our main targets will be millennials with a high level of understanding of technologies, such as the folks working at tech firms in the Pangyo area, such as Kakao and Naver,” Pae said.

Regulations to be phased out

Regulations for intelligence-based investment machines will be eased as the market matures.

Right now, robo-advisers are permitted to offer investment advice only with human intervention. Eventually, the Financial Supervisory Commission is seeking to phase out human intervention altogether.

The government plans to test beta services for fully automated services from July, while closely monitoring the automated programs.

“Market players say their technologies are fully ready to go directly to the last stage. They hope the government could accelerate deregulation moves,” Hwang Young-key, chairman of the Korea Financial Investment Association, told reporters in March after meeting with officials of robo-advisory companies.

However, the use of robo-advisers will also raise concerns over service providers’ profitability on low fees, noted Kwon Woo-young, a researcher at the Woori Finance Research Institute, in a report.

He also warned that intelligence, big data-based trading has not been fully verified as to whether it can properly react to unexpected events, because they have mostly been developed during the asset market boom following the 2008 financial crisis.

By Kim Yoon-mi (yoonmi@heraldcorp.com)