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피터빈트

LG front-load washer keeps its crown in U.S. for 9 years

By 김영원

Published : Jan. 22, 2016 - 15:28

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Tech giant LG Electronics said Friday that it topped the U.S. front-loading washing machine market for the ninth consecutive year in 2015.

Citing a report compiled by market research firm Stevenson Company, the Seoul-headquartered electronics giant said it took the top spot in the U.S. market last year with its market share exceeding 25 percent for three straight years, last year at 25.1 percent. 

A staffer at a Fry‘s Electronics store in Nevada explains the features of LG Electronics’ Twin Wash washing machine to customers. (LGE) A staffer at a Fry‘s Electronics store in Nevada explains the features of LG Electronics’ Twin Wash washing machine to customers. (LGE)

LG, which first launched its front-loading washer in the U.S. in 2007, also took the lead in the segment for premium washers priced at $900 and above.

The Korean firm caught the eye of U.S. consumers by introducing a string of top-notch washer features, including direct-drive motor technology, which connects the motor directly to the tub, and Turbowash tech to spray water directly onto laundry.

By Kim Young-won (wone0102@heraldcorp.com)

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