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Pernod Ricard Korea’s premium vodka brand Absolut recently released its mobile membership application “Absolut Me,” company officials said Wednesday.
Absolut Me provides the latest news on Absolut and a variety of information such as Absolut signature cocktail recipes, Absolut parties and cocktail classes and locations of bars that offer Absolut vodka.
The app, available for Android and iOS, has reached over 1,000 total downloads since its launch on Dec. 2.
People can easily sign up for a membership with either a Facebook or KakaoTalk account, and then receive 10 “Mileage blue” points, which can be used to upgrade their membership status and receive tickets for VIP parties.
“It is meaningful that we are the first in the industry to communicate with customers through a digital app,” said Pernod Ricard Korea marketing director Florent Leroi.
More information on “Absolut Me” can be found at www.absolutloungeseoul.com.
By Sang Youn-joo (sangyj@heraldcorp.com)
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