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Paris Baguette, South Korea’s largest franchise bakery chain has opened a new market-style store dubbed “Paris Baguette Market” near Sinnonhyeon Station in Gangnam, Seoul.
The store was established as a “lifestyle bakery” offering not only diverse baked goods, but also a “Snacking” corner featuring light meals, as well as a “Delicatessen” selling cheese, butter, milk, processed milk and wine, among other goods, according to the brand.
The Paris Baguette Market will also reintroduce two signature bread varieties from Sangmidang and a number of handmade cakes and cleanse juices in celebration of the brand’s 70th anniversary.
The store will host cooking classes led by SPC Group, the owner of Paris Baguette, on Dec. 12 and 19 while offering digital services that inform customers about mobile coupons and current promotions.
By Sohn Ji-young (jys@heraldcorp.com)
The store was established as a “lifestyle bakery” offering not only diverse baked goods, but also a “Snacking” corner featuring light meals, as well as a “Delicatessen” selling cheese, butter, milk, processed milk and wine, among other goods, according to the brand.
The Paris Baguette Market will also reintroduce two signature bread varieties from Sangmidang and a number of handmade cakes and cleanse juices in celebration of the brand’s 70th anniversary.
The store will host cooking classes led by SPC Group, the owner of Paris Baguette, on Dec. 12 and 19 while offering digital services that inform customers about mobile coupons and current promotions.
By Sohn Ji-young (jys@heraldcorp.com)
