Back To Top
Life&Style

[Design Forum] Hub for all things innovation and design

Around 1,000 design innovation enthusiasts flocked to the Grand Hyatt Seoul on Tuesday for the launch of this year’s Herald Design Forum.

Under the theme of “Design Platform Creates Value Through Integration,” the fifth annual design forum sought to expand the realm of creative ingenuity in hopes of sparking a brighter future of innovation and outside-the-box thinking.

The forum featured lectures by 11 pioneers in the fields of design and technology, including Randi Zuckerberg, founder of Zuckerberg Media and former marketing director at Facebook; Pritzker Prize-winning architect Shigeru Ban; and Pixar cofounder Alvy Ray Smith. 

From professionals to aspiring students to budding innovators, the one-day event attracted a wide range of attendees seeking inspiration and motivation.

“As a designer, I had been feeling quite unmotivated and struggling with financial difficulties,” said one forum spectator. “However, after hearing all of these talks and lectures, I’m am feeling more motivated about design and the industry.”

An audience member asks questions to speakers at the Herald Design Forum 2015 held at the Grand Hyatt Seoul on Tuesday. (Park Hyun-koo/The Korea Herald)
An audience member asks questions to speakers at the Herald Design Forum 2015 held at the Grand Hyatt Seoul on Tuesday. (Park Hyun-koo/The Korea Herald)

Kicking off the forum was CEO, author, radio personality and marketing guru Zuckerberg, who talked about today’s digital marketing trends. Her innovations in the field of technology and design have landed her recognition not only as the sister of Facebook cofounder Mark Zuckerberg, but also as one of the 50 most influential “Digital Power Players” by the Hollywood Reporter.

A dynamically entertaining opening session, Zuckerberg’s speech thoroughly impressed those in attendance.

“After hearing Randi Zuckerberg and Arik Levy, I found myself feeling very inspired. It is not easy to see so many famous people together in one place, and although it’s a full day of presentations, I don’t find it boring at all,” said Choe Su-yeon, a 26-year-old art graduate.

As Zuckerberg, Levy and other speakers shared their much sought-after expertise in a diverse range of design fields, the conference proved to be an invaluable hub of insider insights, showing design does not stop at architecture or fashion, but is a crucial component for all aspects of contemporary living.

Japanese architect and humanitarian Ban also enlightened local audience members, discussing how he revolutionized the architecture world with his patented eco-friendly paper house designs.

“Helping people whose homes were destroyed by natural disasters and building affordable homes out of paper ... I had no idea these kinds of things were going on in the world,” said a university student surnamed Kim. “It was really great to be able to directly meet and listen to all the designers,” said Lim Jong-hyun, a 23-year-old university student majoring in industrial design. “I am looking forward to coming again next year.”

By Julie Jackson(juliejackson@heraldcorp.com)

MOST POPULAR