We wanted to talk about the similarities between artworks and automobiles. Both are completed through numerous details and sophisticated touches.

We wanted to talk about Claude Monet, one of the leading impressionists of the 19th century. With the help of the delicate details in his “Water Lillies,” we took a modern twist in describing how art could be melted into the value chain of automobile production.

Options such as Bi-Xenon Adaptive Headlamps, the Bose sound system and Nappa leather seats will change every second of the artistic experience of our cars. And many people are pleased by it.

We will continue to put all our efforts into providing good opportunities and comfort for our customers. 


By Chung Ji-eun, Marketing communications team chief