The Korea Herald

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[Advertising Award] Coway educates children on healthy habits

By KH디지털2

Published : Oct. 30, 2015 - 11:04

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Industry Awards / Water Purifier
Coway



Coway has endeavored to communicate with our customers through messages that we hope will bring fruitful changes to our society.

As a part of such efforts, Coway has been carrying out campaigns over the years to inform people the importance of drinking water for better health.

In 2013, we launched a campaign targeting teenagers to help them replace the habit of drinking beverages with clean, purified water.

And last year, we took a step further with the “Water Comma Project” that targets children, who should have access to clean drinking water on a daily basis.

Under this campaign, we visited kindergartens and day care centers and educated children on building healthy water-drinking habits. 

Park Yong-joo, Marketing general manager Park Yong-joo, Marketing general manager

This year’s “Water Comma Project Season 2” expanded the locations to children’s households to help them realize that drinking water at home can be a fun activity.

Coway will continue to put its utmost efforts into becoming a company that lives up to its responsibility to help people to enjoy their healthy lives to the fullest.

By Park Yong-joo, Marketing general manager