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Principal Awards / Silver Prize
LG Chem
The LG Chem PR commercial that won the award is the result of explaining what chemistry means for individuals and society in a way that the general public can understand.
The chemical industry is an important industry that forms the foundations of society, but it is not a field that is easily accessible, thus there is a low degree of understanding of the industry. Many do not know that chemistry has a close relationship with a person’s everyday life.
The main focus while creating our advertisement was finding a link between chemistry and the public. We wanted to give a friendly image to LG Chemical and emphasize its status as the leading chemical company in the country.
What we found was the simple but powerful fact that “there is chemistry everywhere in the world.” The commercial laid out products that people of all ages typically crave, with the copy “Everything you dream of is chemistry,” expressing that LG Chemical’s technology has been behind the production of every product that the public wants.
The advertisement was depicted in a bright and colorful way, with rainbows and illustrations of people in each age group.
We will continue going forward as a leading company with unique solutions so that LG Chemical can provide everything that customers and society dream of.
By Sung Hwan-doo, Public relations team leader
