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April Skin gets head-start in international market with natural products
By KH디지털2Published : Oct. 15, 2015 - 14:31
Natural skin care company April Skin (www.aprilskin.com) has received positive reception overseas due to its high quality and customer service, the company said.
Last June, April Skin launched its English site (en.aprilskin.com) through Cafe24’s global business service (www.cafe24.com).
Their products have become popular in Southeast Asia through social media such as Facebook, YouTube and Instagram, and entered the Chinese market last month by targeting its shopping malls and region-specific marketing, exporting 1 million of its products so far.
“We launched our Chinese site using the offline market as a pedestal, and now we are ready to meet Chinese customers through different ways such as e-commerce markets,” said April Skin co-CEO Kim Byung-hoon.
Its best-selling “Magic Stone” soap, which topped the charts in blind tests by bloggers and magazines, saw so much success that it increased its monthly production from 80,000 units to 300,000.
“Magic Stone is made with a special formula we created and it is low-irritant thanks to all-natural ingredients,” said co-CEO Lee Ju-kwang.
Backed by strong marketing campaigns, the company brought in 1 billion won in revenue in its first year.
April Skin is currently working to add cosmetics and male skin care to their product line.
We will continuously develop other natural products like Magic Stone to be a long-lasting natural beauty brand,” Lee said.
By Sang Youn-joo (sangyj@heraldcorp.com)
