Piaget, Jung said, believes in the pride that comes with history and craftsmanship. For this reason, the manufacturer controls the entire production process for its watches and jewelry, from the initial design to the final finishes including the movements and the cases. That is why Piaget does not make anything other than watches and jewelry.

“The time of unified and mass-produced brands is over. The trend in the future will be the coexistence of high-end and low-priced products,” Jung said.

Born in a family-run workshop in Switzerland, Piaget is one of the best-known high-end watch brands boasting unique and sophisticated watch collection that has captivated fashion icons such as Jacqueline Kennedy, the wife of late former U. S. president John F. Kennedy.

Among its selection, ultrathin watches are Piaget’s longtime best sellers. The Emperador Coussin Skeleton Ultra-Thin Minute Repeater is listed as the thinnest watch with a minute repeater -- a mechanism that chimes the time down to the minute using separate tones for hours and minutes.

“Piaget has not built its reputation in a day. … We are not just a luxury group, but a brand of many aspects, including the long tradition, history, management and manufacturer,” Jung said.

Established in 2009, Piaget Korea has been working to reach out to the wider public.

“Piaget Korea’s immediate task is to bridge the gap between us and customers. We will reach out and communicate with them. Launching ultrathin watches and affordable fine jewelry would be a good starting point,” said Jung, adding that the Korean market has great potential to expand in the next five years.

By Yeo Jun-suk (jasonyeo@heraldcorp.com)