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Electrolux launches Masterpiece home appliance line

By Korea Herald

Published : July 23, 2015 - 20:43

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Sweden-based home appliances manufacturer Electrolux launched its new premium small home appliances lineup in Korea on Wednesday.

Electrolux’s Masterpiece Collection features an immersion blender, food processor and jug blender. The three-piece collection comes after three years of development and was inspired by the company’s professional appliance lineup.

The collection’s three products have been equipped with the so-called “power tilt” technology, which “uses the forces of gravity to shift the blending vortex continuously to create a more complete and faster blend,” according to Electrolux.

The concept was reportedly envisioned after the common household technique of tilting the bowl when mixing batter.

The products are also equipped with heavy-duty titanium-coated blades to ensure that the blades remain sharp for longer and cut through dense, thick and tough products.

The immersion blender is priced at 409,000 won ($355), the food processor at 659,000 won and the jug blender at 239,000 won.

More than 50 percent of Europe’s Michelin-starred restaurants use Electrolux’s appliances, according to the company.

(jys@heraldcorp.com)