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Nike Korea announced Tuesday that it had appointed David Wook-hwan Song as its new CEO.
Song has worked at Nike for 17 years, starting from Nike Sports Korea in 1994, and has shown talent for sales, strategy planning, logistics and management in Korea, China and other Asia Pacific regions.
He completed an MBA course at Harvard in 2001 and also worked as an associate at McKinsey & Company for two years before returning to Nike in 2003.
Nike Korea said that Song has also worked as a representative at Nike for the northern China region and had raised sales significantly during his time.
“I feel immense responsibility to be in charge of the Korean market which has global attention and dynamic energy,” Song said, adding he will continue to raise the brand value in Korea with his experiences working in a global business setting.
(sangyj@heraldocorp.com)
