Honey Tree, an Asia-wide beehive ice cream franchise based in Korea, has won a corporate social responsibility award in recognition for its sustainable business practices by collaborating with honey comb farmers in local areas.
“Honey Tree will continue to expand these social programs to support local farmers in starting bee farming and create structured training programs and small loan process to support these farmers,” said Brad Han, CEO of Honey Tree.

Established in 2013, Honey Tree has introduced bee-keeping technologies and provided small loans to local farmers. It has continuously sourced their honey and honey combs from the local market. 

This relationship has successfully provided more income and opportunities for local farmers and better-quality honey and honey combs for Honey Tree, the company said.

It has been expanding its presence in Asian countries including Singapore, Cambodia, Indonesia and Malaysia.

Global CSR strategy consultancy InnoCSR gives out the InnoCSR Asia Responsibility Award each year to recognize outstanding companies from Asia that have a proven track record for sustainability and innovation.

The InnoCSR Asia Responsibility Award is a company award that aims to recognize the various initiatives of local companies from China, Korea, Japan and ASEAN. The award looks into sustainability and socially responsible innovation initiatives.

“It is rare for small and medium enterprises to work with local farmers to create value for both sides. This model is truly a win-win initiative,” said Sam Lee, group CEO of InnoCSR.

InnoCSR has been at the forefront of corporate social responsibility in Asia, promoting awareness and providing training on sustainability and CSR to local and multinational firms operating in China and the rest of Asia.

By Park Han-na (hnpark@heraldcorp.com)