The Korea Herald

지나쌤

Mercedes-Benz introduces reborn Maybach

By Sohn Ji-young

Published : April 2, 2015 - 19:44

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Mercedes-Benz displays the reborn Maybach, a legendary premium automobile brand, in Korea at the Seoul Motor Show starting Friday.

The German carmaker resurrected the Maybach as a sub-brand of its superluxury S-Class series, renaming it the Mercedes-Maybach S-Class.

The Maybach, which competed against ultraluxurious cars like the Bentley and Rolls-Royce as Mercedes-Benz’s stand-alone brand in the early 2000s, went dormant around 2011. 

Mercedes-Maybach S-Class Mercedes-Maybach S-Class

For many Koreans, the Maybach is remembered as the “chairman’s car” as it was among the favorite car brands of Samsung Group chairman Lee Kun-hee.

Revamped with new auto technologies and relabeled, the Maybach S-Class is now available at slightly lower prices than before.

The Maybach S-Class 600 is priced at 294 million won ($270,000) in Korea.

The newly launched luxury sedan is 8 inches longer in length than the standard S-Class, providing rear passengers more comfort and legroom. It also features an upgraded interior with seats dressed in Nappa leather.

On top of the Mercedes-Maybach S-Class, the German automaker features the new high-performance sports car Mercedes-AMG GT and the S-500 Plug-in Hybrid for the first time in Korea, alongside a number of its best-selling sedans, SUVs and dream cars.

Mercedes-Benz Korea plans to hold events throughout next week to give visitors a chance to personally experience the company’s latest technologies.

By Sohn Ji-young (jys@heraldcorp.com)