The Korean star matched the VOY backpack with a casual denim shirt in its advertising campaign. It is available in four shades of red, navy, black and beige.
The BALLON backpack is a more minimalist and luxe version with leather details. The actor paired this with a crisp gray jacket. The brand is set to release a more extended range of backpacks, tote bags and briefcases.
Samsonite’s marketing director Kim Hui-jeong said the new fashion item, with its “simple and clean design, is well-suited to students in their 20s and new graduates.”
By Yoon Sarah (firstname.lastname@example.org)