The Korea Herald


Adobe cloud services aim to help small firms market digital content

By Park Hyung-ki

Published : Nov. 12, 2014 - 20:37

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Adobe Systems Asia president Paul Robson introduces the company’s cloud platforms in Seoul on Wednesday. (Adobe Systems) Adobe Systems Asia president Paul Robson introduces the company’s cloud platforms in Seoul on Wednesday. (Adobe Systems)
Adobe Systems seeks to help South Korean entrepreneurs and small and medium enterprises make a complete transition from analog to digital in the way they produce and market content through its integrated platforms.

The multimedia software company, which is renowned for its creative applications such as Photoshop and Flash, has two platforms ― Adobe Creative Cloud and Adobe Marketing Cloud ― based on a “Software as a Service” cloud-computing model.

The platforms will enable enterprises to use its creative tools on the Creative Cloud and data analytics solutions on the Marketing Cloud to produce digital content and provide “personalized experiences to consumers,” said Paul Robson, president of Adobe Systems Asia.

The platforms are aimed at supporting users to make their entire workflow not only efficient but also help them become digitally mobile in line with Adobe’s founding motto ― “Change the world through digital experience.”

“Consumers react to compelling content, not data. Data analytics is part of the digital workflow that helps position your content ― tells you what, when and how to best offer things to customers,” Robson said in a news conference in Seoul Wednesday.

“The bridge between content and data analytics unlocks the true value for customers.”

Adobe’s digital marketing platform, through which the company seeks new growth momentum, offers tools for enterprises on how to measure and monetize their content on mobile devices and the Web.

For example, its analytics solutions can also provide information on where consumers go after seeing, reading or watching content on the Web or mobile devices. This could help advertisers better target consumers, while enable producers to get a better picture on potential returns from investing in content.

Eric Choi, who joined Adobe Systems Korea as the new president two weeks ago, said the company’s top priority for the Korean market is to create “a success story” of enterprises that have transformed their businesses through the platforms.

“We still see most enterprises clinging on to the analog ways (of marketing and producing content). But once Korea is introduced to something new, the transition will be fast, as seen from the adoption of smartphones and the Internet,” said Choi.

By Park Hyong-ki (