The Korea Herald

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Malaysia Airlines renames ‘bucket list’ promotion

By Korea Herald

Published : Sept. 4, 2014 - 20:30

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KUALA LUMPUR (AP) ― Malaysia Airlines has renamed a promotional competition asking people what activities and destinations are on their “bucket list” after acknowledging it was inappropriate given the two deadly disasters it has suffered this year.

A bucket list is a term used by some English-speakers to describe a list of adventures they want to have before they die.

The “My Ultimate Bucket List Campaign” asked customers to come up with suggestions, the best of which would win prizes including flights on the airline.

A statement from Malaysia Airlines didn’t say what the new name of the campaign was, which is running in Australia and New Zealand until the end of the year.