The Korea Herald


Girls’ Generation Jessica launches fashion brand BLANC

By KH디지털2

Published : Aug. 7, 2014 - 13:46

    • Link copied

K-pop idol Jessica, who is also known for her great fashion sense, has launched her own fashion brand called BLANC. The Girls’ Generation singer tried to design chic items that wouldn’t be influenced by fast-changing trends.  

A range of eyewear will be the first items to be released and each item has
its own style taken from major cities -- Seoul, Hong Kong, Shanghai, Tokyo, New York and Paris.

Jessica is planning to release a fragrance as well as a new 2015 F/W collection. The singer added that she is very happy to fulfill her longtime dream of launching a fashion brand and is excited to develop and show her new collections. 

By Cho Han-na, Intern reporter (
(Photo credit: BLANC )