Unilever’s haircare brand Tresemme has released its Salon Silk shampoo and conditioner as well as its Smooth & Shine hair mask. The latest lineup contains Vitamin H, silk protein, argan oil and other ingredients that will help hair stay soft and moisturized.

“We are targeting mainly women in their twenties and thirties who are more likely to keep straight, long hair,“ a Unilever spokesman said, adding that Tresemme products are less damaging for people with sensitive scalps because it does not contain silicon.

Tresemme products are sold at E-mart, with the shampoo and conditioner priced at 14,900 won each. The hair mask costs 11,000 won.

(baejisook@heraldcorp.com)