The K-Style Design Festival will kick off on the first weekend of this month at Yangjae-dong to usher in the spring with innovative thoughts on design, according to the festival organizers on Monday.

The festival will be held at The K-Hotel for three days, from April 4-6, under the theme of “eco-friendly design.” It will be jointly hosted by the Seoul Design Foundation and Herald Corp. ― a group recognized for its aspirations to go beyond media to create a harmonious confluence of humanity and nature.

The festival will consist of a market site, a lecture by a celebrity designer and an organic garden party for all.

The lecture will be delivered by 25-year-old millionaire jam maker Fraser Doherty at the hotel’s Geomungo Hall from 2-4 p.m. on Friday, April 4. Doherty will share his know-how with young aspiring entrepreneurs. The young CEO is known for having turned his organic jam business into a global enterprise at the tender age of 20. The session is free of charge.

Meanwhile, at a market site set up on the lawn of the hotel, visitors can browse and buy the work of 70 well-known designers. One section is to be devoted to recycled and eco-friendly products in keeping with the theme of the festival, the organizers said.

To serenade the visitors, multinational band White Reed Caravan will be playing fusion gugak (Korean folk and classical music) and modern rock.

Information on the designers taking part in the market section is available at www.herald-market.com.

Last but not least, the closing organic party will bring together multinational families on the front lawn of the hotel from 4-6 p.m. for a fun and innovative fundraiser. Doherty will take part as a special guest, while chefs will be on hand to show off serving techniques. Families can enjoy themselves watching the action and even try making dessert, all while listening to great music.

The garden party is sponsored by human and eco-friendly food company Organica and O’Sulloc, AmorePacific’s green tea brand.

By Lee Ji-yoon (jylee@heraldcorp.com)