Britain's fashion house Burberry said Monday it filed a patent violation suit against SBW, a South Korean underwear maker, with a Seoul court for using its trademark check pattern.
Company officials said they concluded SBW's TRY underwear products were in violation of Burberry's trademark.
"On Jan. 9, the disputed TRY brand underwear products were found on various online shopping malls. We asked SBW to stop selling them via certified mail and phone calls several times, but the company took no measures," an official said.
Burberry plans to seek a court order to ban the sales and production of the underwear products and demand 100 million won ($93,799) in compensation.
SBW said it has decided to take countermeasures against Burberry's move.
"We will consider what actions to take after seeing the reasons for the complaint (from Burberry)," an SBW official said. "We have already replied to Burberry of our decision after consulting with our legal agent."
The British company said it has engaged in about 10 civil lawsuits with South Korean courts since 2011 over the check pattern and won all cases.
In a recent trademark suit with LG Fashion Corp., a local maker of men's suits, the court ordered the South Korean firm to pay 30 million won in compensation, Burberry said. (Yonhap)