Seo Kyung-duk, a PR expert in promoting Korean culture, said he posted a new ad for makgeolli (a traditional rice-based alcoholic drink) in the Wall Street Journal’s Jan. 5 edition.

The ad posted in the European Wall Street Journal read, “Makgeolli is Korea’s favorite rice brew. Pair it with kimchi to really bring out the flavors. It’s a healthy way to drink. Visit the nearest Koreatown and enjoy!”

The professor of Sungshin Women’s University in Seoul partnered up with Song Il-kook, who gained popularity worldwide for his role in TV drama “Jumong.”

Financed by the Ministry of Agriculture, Food and Rural Affairs, the commercial was produced by professor Seo and the actor voluntarily participated in the project.

“With the fame of Song Il-kook, I hope the ad can appeal to foreigners,” professor Seo, who is currently visiting Germany, was quoted as saying. 

Actor Song also expressed his hope to boost standing of makgeolli around the world.

“I heard from media that the makgeolli business thrived once, but it is stagnant now,” he said. “I hope I can play a part in promoting our iconic drink Makgeolli to go global beyond Asia.”

By Ock Hyun-Ju, Intern reporter
(laeticia.ock@heraldcorp.com)