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Regulator orders BAT Korea to change misleading ads

Regulator orders BAT Korea to change misleading ads

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Published : 2013-12-08 18:18
Updated : 2013-12-08 18:18

South Korea‘s trade watchdog issued a correction order to a British tobacco firm over misleading advertising.

The Fair Trade Commission said Sunday it sent the order, a mild form of a sanction, to British American Tobacco Korea for describing its Dunhill Fine Cut 1 mg menthol as containing charcoal filters.

The product had “charcoal filter” written on its packaging from November 2010 to September 2012 and generated 11.8 billion won ($11.15 million) in revenue, even though it did not have such a filter.

BAT Korea had already changed the text on the packaging as soon as the investigation started.

By Yoon Ha-youn, intern reporter
(yhayoun@heraldcorp.com)

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