Sony Korea has developed an eco-friendly management program, part of a diverse number of campaigns comprising Sony Corp.’s global environment project “Road to Zero.”

Since the company first adopted its environmental management system in 1999, it has made efforts towards green manufacturing and energy saving throughout all the stages of production and supply. It has built a database system to regularly collect environmental activity data and has made its carbon footprint public on its website.

Sony Korea also initiated its “Zero Electronic Waste Program” in 2010 together with the environmental non-governmental organization Green Angel and the Ministry of Environment. This is a program aimed at encouraging youth to voluntarily participate in environmentally conscious activities.

Students belonging to Green Angel undergo environmental education and visit schools to collect discarded electronic items. Afterwards, they redistribute them to social organizations or to recycling companies. In the process, they learn about the recycling of electronic devices and the environmental implications of throwing them away.

Since 2001, the company has been running the Sony Korea Eco Science School to educate children on the importance of preserving the environment.

Last Saturday, Sony Korea invited 30 children who are members of community centers to watch its three-dimensional science animation “How to make three-dimensional eye glasses” and provided them with environmental education.

In recognition for this diverse range of activities, Sony Korea has received several awards, including the Carbon Neutral Mark from Korea Energy Management Corp. in 2008; an award from the Ministry of Environment; and an award from the Ministry of Trade, Industry and Energy in 2013.

“Sony Corp. views the environment and education for the next generation as very important. Sony Korea will also continue to hold diverse social activities to improve Korean society as a responsible member of the community,” Sony Korea CEO Sakai Kenji said. “Especially through our ‘One Sony’ strategy, which utilizes Sony’s diverse assets, including electronics, technology and entertainment, we want to help children participate in our educational opportunities with lots of interest.”

By Shin Ji-hye (shinjh@heraldcorp.com)