|A user checks a Twitter feed on the screen of an Apple Inc. iPhone 5 in London. (Bloomberg)|
The $12.8 billion figure is derived from the fair value that Twitter put on its shares in an initial public offering filing last week. Ironfire Capital LLC and Gamco Investors Inc. project the San Francisco-based company could be worth $15 billion to $20 billion once it begins trading.
Those targets are fueled by the firms’ expectations that Twitter can increase revenue at a rapid clip, as it expands globally and draws advertising dollars from companies seeking access to its more than 200 million monthly active users. Twitter has more than doubled revenue annually as companies advertise on the service, the filing showed.
“The valuation is fair despite the lack of quantifiable profit,” said Jeffrey Sica, who helps oversee more than $1 billion of assets as the president of Sica Wealth Management in Morristown, New Jersey. “I anticipate the revenue to grow exponentially as retailers and media begin to explore ways to attract new customers through the use of Twitter.”
Sica, who said Twitter may fetch a valuation of as high as $40 billion when it starts trading, will consider buying the stock. He won’t buy if the offering is “over-hyped” and the valuation rises above $30 billion.
Twitter, which hasn’t set a price range or said exactly when it expects to debut, declined to comment, according to Jim Prosser, a spokesman.
In the offering prospectus, Twitter pegged the fair value of its common stock at $20.62 a share as of August. There are 620 million shares outstanding, according to people with knowledge of the matter, who asked not to be named because the number was not included in the filing.
The stock may debut in a range of $28 to $30, and rise to $50 by the end of 2014, according to Robert Peck, a New York-based analyst at SunTrust Banks Inc. Peck expects new products to help revenue at Twitter reach about $1.2 billion next year, twice his estimate for 2013 sales, according to a research note Monday.
At the $12.8 billion derived from the fair value price in its filing, Twitter would be valued at 28.6 times revenue of about $448 million over the past 12 months. Facebook Inc. trades at close to 20 times sales while LinkedIn Corp. fetches about 21 times sales.
“The valuation is pretty full,” said David Joy, Boston-based chief market strategist at Ameriprise Financial Inc., which manages and administers $703 billion in assets. “So what you’re buying is the expectation that they’re going to grow into that valuation.”
Users who access the service from mobile devices are also critical to that growth. About 75 percent of Twitter’s most active users accessed the service from handheld devices in the three months through June, up from 66 percent a year earlier, the company said. More than 65 percent of advertising revenue comes from those devices.
Advertisers spent $8.3 billion targeting mobile users globally in 2012, SunTrust’s Peck said in Monday’s research note, citing data from London-based ZenithOptimedia. That could rise to $33.1 billion by 2015, growth that is seven times faster than spending on desktop ads.
“We see the company benefiting from the secular shift to online advertising and to mobile,” Peck wrote.
The ability to make money from mobile users was a big factor in Facebook’s post-IPO slump last year. The shares fell more than 50 percent from their $38 debut price in May 2012 and didn’t cross back above that level until July of this year ― after the company reported an increase in mobile advertising.
Twitter “being a far more mobile-centric business and further along than Facebook was at their IPO is confidence-inducing,” said Michael Scanlon, managing director at Manulife Asset Management, who helps manage $3 billion. The $12.8 billion valuation isn’t outrageous, he said.
Facebook said in July that it generated 41 percent of its ad revenue from mobile promotions in the latest quarter, up from 14 percent a year earlier.
Far from a Facebook-like experience, Twitter’s value will surge when the shares begin to trade, said Eric Jackson, founder of Ironfire Capital, a Naples, Florida-based hedge fund.
The valuation may immediately reach $15 billion, and “in a few years, I expect Twitter to be a $40 billion to $60 billion company,” he said. Lawrence Haverty, a portfolio manager at Rye, New York-based Gamco Investors, which oversees $40 billion, said the company could be valued at more than $20 billion on its first trade.
Jackson says he will invest in the IPO if the valuation stays below $15 billion. Haverty said he may buy shares, depending on the market at the time of the offering and his impressions after a meeting with management.
As Twitter embarks on a roadshow to promote the deal, it will be testing investors who have been burned in recent years by the offerings of Internet companies such as Facebook, Groupon Inc. and Zynga Inc. Groupon and Zynga also lost half their value in the months following their offerings.
“The attractiveness about some of these offerings has been mixed,” Ameriprise Financial’s Joy said. “Investors will be a little more circumspect.” (Bloomberg)