Samsung Electronics and LG Electronics on Tuesday showcased a slew of forward-looking devices and appliances at the World IT Show 2013 that kicked off this week for a four-day run at COEX.

Samsung’s key products included the edgy 85-inch Ultra High Definition television ― the largest so far in that category ― that received a presidential award after being recognized for a leading multi-media technology. Other devices, such as the Galaxy S4 smartphones, the Solid State Drive 840 and the NX300 smart cameras were on display.

Ultra High Definition TVs are heralded by experts as being capable of ushering in a new era of sets boasting truly exceptional definition, as they are four times sharper than full-HD displays. 

Samsung also unveiled its curved organic LED TV, which the company had first revealed at the Consumer Electronics Show in January this year.

LG Electronics showcased up to 250 products, with the focal point being its TVs that concentrated on accentuating the high picture quality and 3-D vision.

LG also had on display curved OLED TVs, which the company had first revealed to the world side by side with Samsung at this year’s CES.

The UHD TVs from LG measuring at 84 inches were on show as well.

Also, for the first time in Korea, LG Electronics unveiled its TV that operates on Google Android’s 4.2.2 Jelly Bean operating system.

LG plans to officially launch these sets here in July, company officials said.

The Jelly Bean TVs allow users to seamlessly access mobile applications and games from their Android smartphones.

SK Telecom, one of the nation’s top mobile carriers and a major participant of the show, showcased its “smart hospital,” a health care solution that capitalizes on the integration of ICT ― the keyword for the Korean IT industry today under President Park Geun-hye ― while KT, the largest mobile carrier here, focused on revealing mobile games in 3-D and “virtual” commodities. The Olleh smart cab that serves as a control tower for electronically-charged taxes, were also on display.

By Kim Ji-hyun (jemmie@heraldcorp.com)