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피터빈트

AmorePacific’s Hope Store campaign marks 10th year

By Korea Herald

Published : May 7, 2013 - 20:12

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AmorePacific this week announced it would launch a campaign to mark the 10th year anniversary of its program to support female bread-winners of underprivileged families.

The cosmetics company is receiving donations for the program, both on and off-line, until June 28, for its “Hope Store.” Online, the website http://makeupyourlife.amorepacific.com is open for all, while AmorePacific also will operate separate zones at their nationwide branches where people can drop by to show their support. 
AmorePacific employees participate in the company’s campaign to collect funds to support female bread-winners of underprivileged families. (AmorePacific) AmorePacific employees participate in the company’s campaign to collect funds to support female bread-winners of underprivileged families. (AmorePacific)

The Hope Store is a series of start-ups run by single women who support their families. The funds for each start-up are provided at low interest by AmorePacific based on the inheritance left behind by the company founder Suh Sung-hwan, with the Beautiful Foundation as the executor. The 200th store is set to open this year.

The company has selected 22 executives to help with the fund-raising by promoting the campaign throughout the country, to their neighbors, colleagues and others.

Also as a part of the promotion efforts, AmorePacific plans to make public its “Sharing Recipe,” a guidebook on how executives can better contribute to social contribution campaigns.

By Kim Ji-hyun (jemmie@heraldcorp.com)

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