Same day, different holiday: Mid-autumn festivals across East Asia
Swimmer, gamers celebrate Chuseok with gold medals
With teammate's help, inconsolable shooter regroups in time to win bronze
The many regional flavors of songpyeon, a Korean holiday dessert
NewJeans hits 1 bln streams mark on Spotify with debut album
Traffic heavy on expressways following Chuseok
Post-pandemic Chuseok to revive overseas travel, gift giving
Households in capital areas hold 70 pct larger assets than non-metropolitan families: data
Jungkook of BTS sweeps iTunes’ Top Songs charts in 100 different regions
Inflation driving up costs to eat out
Ssangyong Motor seeks new leap forwardBy Korea Herald
Published : March 31, 2013 - 20:06
“In the large sedan segment where competition with imported carmakers is fierce, I believe the Chairman W Summit will become a game-changer,” he said, introducing the model. He set this year’s sales target for the new Chairman at about 500 vehicles.
The Chairman W Summit, which goes on sale from Monday, is the latest, upgraded version of the carmaker’s flagship limousine Chairman. Aiming to regain its heyday glory, the new sedan promises to be both an optimum mobile office and a resting space for its VVIP passengers.
Ssangyong has put more emphasis on the two-man backseats equipped with high-end features such as a motor-operated leg rest and a footrest, headrest and pillows.
Adding to the luxurious ambiance is premium leather from Scotland’s Bridge of Weir, which provides high-quality, low-carbon leather to global car brands such as Range Rover and Lincoln. The Summit is the first Korean vehicle to use the company’s leather.
Ssangyong, a leading SUV maker in Korea whose new Korando series have recently been gaining sales momentum both in Korea and abroad, also unveiled its new premium large SUV concept, the LIV-1, which stands for “Limitless Interface Vehicle.”
The new concept with a bold, masculine styling, the carmaker said, aims to better communicate with the driver as it can be remote-controlled via any of the driver’s mobile devices.
“The LIV-1 concept is a new strategic model targeting global markets together with other compact SUVs under development,” the CEO said.
Lee hinted that the company would diversify SUV lineups, introducing a compact SUV that is also more environment-friendly, pledging to preempt toughened environmental regulations.
He also expressed satisfaction with the strategic alliance with India’s Mahindra Group, saying: “Since our alliance, we have seen clear progress both in the company’s car sales and innovation.”
Mahindra & Mahindra, the majority shareholder of Ssangyong, recently approved a plan for investing 80 billion won ($75 million) in the carmaker.
By Lee Ji-yoon (firstname.lastname@example.org)
Articles by Korea Herald
S. Korea wins bronze in pistol mixed team event for 14th shooting medal
Heavy traffic on expressways expected on 4th day of holiday
Police launch belated probe into another teacher's suicide after parental harassment