Most Popular
-
1
10-man S. Korea lose to Indonesia to miss out on Paris Olympic football qualification
-
2
Hybe-Ador feud should have limited effect on Hybe's overall performance: analysts
-
3
Second Gimpo civil servant found dead, after apologizing for not finishing work
-
4
DP leader says he will meet Yoon without conditions
-
5
First-ever meeting of president, opposition chief set to finally happen
-
6
NewJeans' singles, Japanese debut to proceed as planned, despite Hybe-Ador feud
-
7
Experts raise concerns about Japan putting pressure on Naver over Line
-
8
Blinken calls on China to press N. Korea to end its 'dangerous' behavior
-
9
Samsung mobile chief, Google device head meet in Seoul
-
10
Ship linked to NK arms shipments to Russia is moored in China: State Dept.
British American Tobacco Korea said Monday that it would reposition the price of its Dunhill Finecut Superslim product to 2,500 won ($2.30) from the current 2,700 won.
The company said the reduction would take effect on Jan. 17.
“The decision to reposition the price reflects current market trends. Superslim segment accounts for about 30 percent of the total tobacco market,” it said.
BAT Korea CEO Guy Meldrum said, “We believe the price change will provide wider choice for consumers who are seeking premium quality products in a more affordable price range.”
Launched in 2007, Dunhill Finecut Superslim has been the fastest growing brand among all products at BAT Korea.
Meanwhile, other Dunhill Kingsize products will remain at 2,700 won, the company said.
(kys@heraldcorp.com)
The company said the reduction would take effect on Jan. 17.
“The decision to reposition the price reflects current market trends. Superslim segment accounts for about 30 percent of the total tobacco market,” it said.
BAT Korea CEO Guy Meldrum said, “We believe the price change will provide wider choice for consumers who are seeking premium quality products in a more affordable price range.”
Launched in 2007, Dunhill Finecut Superslim has been the fastest growing brand among all products at BAT Korea.
Meanwhile, other Dunhill Kingsize products will remain at 2,700 won, the company said.
(kys@heraldcorp.com)
