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Sales of Apple Inc.‘s iPhone 5 in South Korea have fallen short of market expectations largely because of its belated debut in the country, industry sources said Sunday.
As of Friday, about 400,000 units of Apple’s latest gadget were sold in the South Korean market, well below an earlier estimate of up to 2 million, according to the sources.
On Dec. 7, SK Telcom Co. and KT Corp., the country‘s two biggest mobile carriers, kicked off the release of the first iPhone that runs on the fourth-generation long-term evolution (LTE) network after beginning pre-orders a week earlier.
The initial sales figure for the iPhone 5 lags far behind rivals, including Samsung Electronics Co.’s Galaxy Note 2, the sources said. Sales of the Galaxy Note 2 have reached a cumulative
1.15 million units since its rollout in late September.
Market watchers attributed the iPhone 5‘s lackluster sales number mainly to its belated launch in South Korea. Sales of the gadget in overseas markets started about three months earlier.
While Apple rolled out the latest iPhone on its home turf in late September, its Korea release was delayed due to company policy and procedural errors in registering the device with the local communications watchdog.
The iPhone 5 launch in South Korea came amid escalating competition between Samsung and Apple, the world’s two biggest smartphone makers, to gain supremacy in the lucrative global smartphone market. The two companies have also been squaring off in courtrooms across four continents, accusing each other of infringing on design and technology patents.
As of October, iPhone users claimed roughly 11 percent of South Korea‘s 31.4 million smartphone population, according to market sources. (Yonhap)
<관련 한글 기사>
애플의 야심작 아이폰5의 초기 판매량 성적은?
애플社가 출시한 아이폰5의 한국 판매율이 시장에서의 늦은 출시 때문에 예상 수치를 훨씬 밑돌았다고 경제계는 일요일 밝혔다.
경제계에 의하면 금요일 기준으로 약 40만대의 아이폰이 한국시장에서 판매되어 2천만대의 예상 판매량을 밑돌았다.
12월 7일 한국의 대표적인 통신사 SKT와 KT는 LTE 네트워크 기반의 아이폰을 판매예약 후에 판매를 시작했다.
아이폰5의 초기 판매량은 지난해 9월에 약 1천 15만대의 판매량을 달성한 삼성의 갤럭시 노트2의 판매량과 비교했을 시 현저하게 떨어진다.
애플의 공식적 아이폰5 출시는 9월 달이었지만 회사 내부 규칙과 각종 문제로 인해 출시 일이 연기됐었다.
아이폰5의 판매는 삼성과 애플의 스마트폰 전쟁이 한창 진행되고 있을 때 시작되었다. 두 회사의 디자인과 기술 특허권을 둘러싼 법적 공방은 계속되고 있다.
10월 달을 기준으로 3천140만명의 스마트폰 사용자 중 아이폰 사용자는 그 중 11%를 차지하고 있다고 관계자들은 밝혔다. (코리아헤럴드)
As of Friday, about 400,000 units of Apple’s latest gadget were sold in the South Korean market, well below an earlier estimate of up to 2 million, according to the sources.
On Dec. 7, SK Telcom Co. and KT Corp., the country‘s two biggest mobile carriers, kicked off the release of the first iPhone that runs on the fourth-generation long-term evolution (LTE) network after beginning pre-orders a week earlier.
The initial sales figure for the iPhone 5 lags far behind rivals, including Samsung Electronics Co.’s Galaxy Note 2, the sources said. Sales of the Galaxy Note 2 have reached a cumulative
1.15 million units since its rollout in late September.
Market watchers attributed the iPhone 5‘s lackluster sales number mainly to its belated launch in South Korea. Sales of the gadget in overseas markets started about three months earlier.
While Apple rolled out the latest iPhone on its home turf in late September, its Korea release was delayed due to company policy and procedural errors in registering the device with the local communications watchdog.
The iPhone 5 launch in South Korea came amid escalating competition between Samsung and Apple, the world’s two biggest smartphone makers, to gain supremacy in the lucrative global smartphone market. The two companies have also been squaring off in courtrooms across four continents, accusing each other of infringing on design and technology patents.
As of October, iPhone users claimed roughly 11 percent of South Korea‘s 31.4 million smartphone population, according to market sources. (Yonhap)
<관련 한글 기사>
애플의 야심작 아이폰5의 초기 판매량 성적은?
애플社가 출시한 아이폰5의 한국 판매율이 시장에서의 늦은 출시 때문에 예상 수치를 훨씬 밑돌았다고 경제계는 일요일 밝혔다.
경제계에 의하면 금요일 기준으로 약 40만대의 아이폰이 한국시장에서 판매되어 2천만대의 예상 판매량을 밑돌았다.
12월 7일 한국의 대표적인 통신사 SKT와 KT는 LTE 네트워크 기반의 아이폰을 판매예약 후에 판매를 시작했다.
아이폰5의 초기 판매량은 지난해 9월에 약 1천 15만대의 판매량을 달성한 삼성의 갤럭시 노트2의 판매량과 비교했을 시 현저하게 떨어진다.
애플의 공식적 아이폰5 출시는 9월 달이었지만 회사 내부 규칙과 각종 문제로 인해 출시 일이 연기됐었다.
아이폰5의 판매는 삼성과 애플의 스마트폰 전쟁이 한창 진행되고 있을 때 시작되었다. 두 회사의 디자인과 기술 특허권을 둘러싼 법적 공방은 계속되고 있다.
10월 달을 기준으로 3천140만명의 스마트폰 사용자 중 아이폰 사용자는 그 중 11%를 차지하고 있다고 관계자들은 밝혔다. (코리아헤럴드)
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Articles by Korea Herald
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