The hotel is presenting amenities engraved with the names of their VIP customers as it launches the Personal Touch of Chosun service from Jan. 1. The service, introduced for the first time in Korea, will be offered to hotel guests with frequent and long stays. According to the hotel, about 50 percent of the foreign guests are frequent guests, staying more than 25 nights a year at the hotel. The service includes personalized slippers, mugs, towels, bathrobes, bed sheets and more, which are worth around 2.3 million won ($2,166) in total. The PTOC service also allows guests to choose their preferred room and floor at the time of booking. The room will be furnished with amenities engraved with their names.

(wylee@heraldcorp.com)