The Korea Herald

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LG Electronics spreads talent donations worldwide

By Korea Herald

Published : Nov. 14, 2012 - 20:37

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LG Electronics is working toward spreading its talent donation movement in countries including Indonesia, Greece and South Africa.

The company organized a campaign dubbed “The Biggest Hug from LG” for more than three weeks from Oct. 22-Nov. 13 in Greece for underprivileged families.

As part of the event, LG asked people to give clothing donations for the group and set up its drum washer and dryer at a mall in Athens to wash them ahead of the clothing handout, its officials said.

“We were then able to deliver 300 boxes of clothing each weighing 12 kilograms to the underprivileged people in the region of Drama through a nongovernmental organization named Theofilos,” said an LG official.

It also recently donated 10 monitors and an air conditioner to a school in Bandar Lampung, Indonesia, which is related to a project called “LG Love School.”

The love school project, which began in 2005 by LG’s Indonesian headquarters, is a social contribution program which establishes a convenient education environment for students living in underdeveloped areas.

The Korean IT giant also visited orphanages and elementary schools in South Africa this year to fix electronics goods for free and show 3-D movies in buses in different locations.

By Cho Ji-hyun (sharon@heraldcorp.com)