Most Popular
-
1
[Grace Kao] American racism against Stray Kids
![[Grace Kao] American racism against Stray Kids](//res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/05/13/20240513050827_0.jpg&u=)
-
2
Key S. Korean, USFK special operations officials to hold rare meeting amid NK threats
-
3
Controversy brews over shakeup of prosecutors amid probe of first lady
-
4
Jennie, Stray Kids's Met Gala attendance puts them on 'digital guillotine' blacklist
-
5
OpenAI gives ChatGPT new powers to see, hear
![[Grace Kao] American racism against Stray Kids](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/05/13/20240513050827_0.jpg&u=)
-
6
Another suspect behind murder of Korean tourist in Pattaya arrested in Cambodia
-
7
[KH Explains] Naver’s Line dilemma: Lose global footing for cash?
![[KH Explains] Naver’s Line dilemma: Lose global footing for cash?](//res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/05/14/20240514050624_0.jpg&u=)
-
8
S. Korea to inject $70m into AI-powered public education
-
9
[Herald Interview] Carbon breakthrough in Korea: Making diamonds at atmospheric pressure
![[Herald Interview] Carbon breakthrough in Korea: Making diamonds at atmospheric pressure](//res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/05/14/20240514050559_0.jpg&u=20240514184059)
-
10
Korean industries gauge impact of Biden's steep tariffs on China
![[KH Explains] Naver’s Line dilemma: Lose global footing for cash?](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/05/14/20240514050624_0.jpg&u=)
![[Herald Interview] Carbon breakthrough in Korea: Making diamonds at atmospheric pressure](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/05/14/20240514050559_0.jpg&u=20240514184059)
The Korea Tourism Organization unveiled a Korea tourism campaign on the world famous Hollywood Boulevard and Highland Avenue in the U.S.
The KTO installed a billboard advertisement on the exterior of Hollywood & Highland Center, a popular shopping mall and entertainment complex, on Wednesday that will be up for four months until Feb. 19.
The KTO expects the billboard advertisement to raise the profile of Korea as a travel destination and to fully utilize the exposure to the mass international audience coming to Hollywood during the Academy Awards and Christmas holiday.
“Korea is getting more attention from Americans. And I hope the promotional effort will attract more travelers to Korea,” said Kang Ok-hee, executive director of the KTO’s Los Angeles office.
The KTO will also use the rooftop of the Korean Consulate General in Los Angeles to promote Korean tourism and release 240 advertisements on CBS radio.
By Lee Woo-young (wylee@heraldcorp.com)
The KTO installed a billboard advertisement on the exterior of Hollywood & Highland Center, a popular shopping mall and entertainment complex, on Wednesday that will be up for four months until Feb. 19.
The KTO expects the billboard advertisement to raise the profile of Korea as a travel destination and to fully utilize the exposure to the mass international audience coming to Hollywood during the Academy Awards and Christmas holiday.
“Korea is getting more attention from Americans. And I hope the promotional effort will attract more travelers to Korea,” said Kang Ok-hee, executive director of the KTO’s Los Angeles office.
The KTO will also use the rooftop of the Korean Consulate General in Los Angeles to promote Korean tourism and release 240 advertisements on CBS radio.
By Lee Woo-young (wylee@heraldcorp.com)
