Hanwha Life Insurance, which recently changed its name from Korea Life Insurance, is seeking to hone an image as a youthful, vigorous company that offers customized services.

Hanwha Group changed its insurance subsidy’s name in July, 10 years after it acquired the insurer, with the aim of creating a uniform brand image. All subsidies of the group are now named Hanwha.

Revamped, the insurer vowed to improve the Home Visit Service, which was first introduced by the company in 2007. By visiting those who find it difficult to take care of certain financial transactions outside of their home, a quick and accurate service can be offered to everyone, said the insurer. Over 350,000 customers have benefitted from the service so far. 

Hanwha’s goal is to receive a perfect score in terms of customer satisfaction with the service.

The insurer also promised to make insurance payments through a screening center so that customers in need can swiftly receive insurance benefits.

Another focus for the insurer is people in their 20s and 30s, who are potential customers.

The company launched its official blog “Life n Talk” (www.lifentalk.com) in May to attract customers. The blog offers explanations of recent issues in the insurance and finance industries.

The official Twitter account (www.twitter.com/korealife), which opened in April last year, and YouTube channel (www.youtube.com/korealifetv), which opened in May, are also part of efforts to reach young people.

“The opinions we gathered through the channels will be consistently reflected in the company’s policies, products and services,” said Hanwha officials through a statement.

The company also operated an online panel from April to July comprising 50 university students and young housewives. The system was intended as a way for the company to hear consumer’s opinions of its products and marketing strategies.

Hanwha Life Insurance received several awards in customer satisfaction, including the grand prize in the life insurance category from Korea Service Grand Prix three times since 2010.

It ranked first place in the call center category of Korea Management Association Consulting’s survey this year, and was also selected by the nation’s Fair Trade Commission as an excellent company in terms of Consumer Centered Management for three consecutive years.

By Park Min-young (claire@heraldcorp.com)