McDonald’s announced on Wednesday that it would open the first vegetarian McDonald’s near the Golden Temple at Amritsar, the Sikh holy city in northern India, according to news reports.

The world’s second-largest restaurant chain decided to go vegetarian to cater to Hindus, who view cows as sacred, and Muslims, who don’t allow the consumption of pork. McDonald’s is known to tailor menus to fit the tastes of locals all around the world. The current top seller in India is McAloo Tikki burger, which uses a potato-based patty.

Rajesh Kumar Maini, a spokesperson for McDonald’s in northern India, said, “When you look at the potential of the country, it is one of the top priority countries and we are laying the groundwork for capturing the market.”

Another vegetarian store is planned to open in northwestern India near the Vaishno Devi cave, where hundreds of thousands of worshippers and tourists visit every year.


From news reports
(khnews@heraldcorp.com)