LG Electronics Inc., the world’s No. 2 TV maker, said Thursday it has agreed with Spain’s biggest phone company Telefonica SA to provide content via its smart TVs as it moves to dominate the Latin American TV market.

Under the deal, the South Korean tech behemoth will pack its cinema three-dimensional smart TV sets with more than 500 videos provided by Telefonica, which enjoys the largest share in Latin America’s telecom service market, according to LG.

The company plans to launch the service in Argentina this month and expand to other countries in the region, including Brazil, Chile and Peru.

“In cooperation with Telefonica, LG aims to provide diverse content and become a top player in the Latin American smart TV market,” a company official said. 

(Yonhap News)