The Seoul Metropolitan Government said Tuesday that it will kick off its biggest shopping event of the year for foreign tourists here this week to help them feel more satisfied with their trip and to boost tourism.

The 2012 Seoul Summer Sale, the fifth in a series, will be held for one month from June 29-July 29, where 4,228 department stores, duty free shops, cosmetic shops and restaurants in the capital city offer discount and tax-free shopping opportunities, the city government said.

Under the theme of “Beauty,” this year’s festival, in particular, targets female tourists in their 20 and 30s. Special make-up shows will be held on weekends where make-up techniques of celebrities here will be demonstrated, according to the city.

Other cultural events are also planned, including traditional performances and special sweepstakes events with free gifts, it added. 

(Yonhap News)