Asiana Airlines has launched a program to set up partnerships with schools in China.

The nation’s second-largest air carrier signed a tie-up with a middle school in China’s northeastern city of Tumen on Thursday.

It donated 40 personal computers, 1,000 books and a piano to the school and agreed to provide a class.

Asiana plans to increase the number of sisterhood alliances with schools in the carrier’s 20 destinations in China. The cities include Xian, Yanji and Changchun.

“We have been carrying out continuous social contribution activities in the sector of environment and education,” company CEO Yoon Young-doo said.

He stressed that the carrier would play a role in upgrading the image of Korea by fulfilling its responsibilities as a global enterprise.

Under its parent Kumho Asiana Group’s its corporate identity to become a “beautiful company,” Asiana Airlines has been striving to build consumer trust, gain support from local communities and revamp corporate governance.

Over the past few years, it has increased its social contributions ― from blood donation drives to supporting cultural activities.

By Kim Yon-se (kys@heraldcorp.com)