The Korea Herald

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Apple to ready IPad 3 with sharper screen, LTE access

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Published : Jan. 15, 2012 - 13:17

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Apple Inc.’s next iPad, expected to go on sale in March, will sport a high-definition screen, run a faster processor and work with next-generation wireless networks, according to three people familiar with the product.

The company’s manufacturing partners in Asia started ramping up production of the iPad 3 this month and plan to reach full volumes by February, said one of the people, who asked not to be named because the details aren’t public. The tablet will use a quad-core chip, an enhancement that lets users jump more quickly between applications, two of the people said.

Students create a portrait of Apple Inc. legendary cofounder and chief executive Steve Jobs with Rubik`s cubes in Mumbai, India, Friday. Students used over 1,500 Rubik`s Cubes to create the portrait. (AP-Yonhap News) Students create a portrait of Apple Inc. legendary cofounder and chief executive Steve Jobs with Rubik`s cubes in Mumbai, India, Friday. Students used over 1,500 Rubik`s Cubes to create the portrait. (AP-Yonhap News)


Chief Executive Officer Tim Cook is counting on the new model to ward off mounting competition in a market that Apple pioneered two years ago. After its debut in 2010, the iPad emerged as the company’s second-biggest source of revenue -- after the iPhone -- and inspired rival products from Amazon.com Inc. and Samsung Electronics Co. Apple has sold more than 40 million iPads, generating at least $25.3 billion in sales.

Natalie Kerris, a spokeswoman for Apple, said the company doesn’t comment on rumor and speculation.

The Cupertino, California-based company has been working on making the iPad compatible with a wireless standard called long- term evolution, or LTE, said one of the people. Carriers such as Verizon Wireless and ATT Inc. are rolling out LTE networks to give users faster access to data.

Smartphone makers, including Samsung, Motorola Mobility Holdings Inc. and Nokia Oyj, have already introduced smartphones that work on the faster networks. Apple is bringing LTE to the iPad before the iPhone because the tablet has a bigger battery and can better support the power requirements of the newer technology, said one of the people.

The new display is capable of greater resolution than the current iPad, with more pixels on its screen than some high- definition televisions, the person said. The pixels are small enough to make the images look like printed material, according to the person. Videos begin playing almost instantly because of the additional graphics processing, the person said.

The new iPad is being assembled by Apple’s main manufacturing partner, Foxconn Technology Group. Like most technology companies, Apple contracts with companies in Asia for labor to assemble its devices. Foxconn, which also builds the iPhone and other Apple products, gets about 22 percent of its sales from Apple, according to supply-chain data compiled by Bloomberg.

Mass production began at the start of this month, with factories running 24 hours a day in China, one of the people said. Manufacturing will halt over China’s Lunar New Year holiday this month and then ramp back up to a peak in February, the person said.

The introduction of the new iPad will be Apple’s first major hardware release since the death of company co-founder Steve Jobs in October. The company is hosting an education event focused on electronic textbooks next week that won’t include any hardware introductions, said a person familiar with the matter.

Apple, the world’s largest technology company by market value, was little changed yesterday in U.S. trading at $419.81. The stock rose 26 percent in 2011, marking its third straight year of gains. (Bloomberg)

 

<한글기사>

"아이패드3, 3월 출시…LTE 지원," "
얇아진 아이폰5, 2분기 판매"

애플의 새 아이패드가 오는 3월 출시될 예정이며 고해상도 스크린에 최신 무선 네트워크인 롱텀에볼루션(LTE)를  지 원할 것이라고 제품 사정에 밝은 이들이 13일(현지시간) 전했다.

또 더 얇아진 아이폰5가 오는 2분기에 나올 것이라는 애널리스트의 전망도 나왔 다.

아이패드와 관련된 이들 가운데 한 명은 애플 제품을 생산하는 팍스콘 중국  공 장에서 이달 들어 아이패드3 생산을 늘렸으며 다음 달까지 물량을 충분히 확보할 것 이라고 말했다.

또 한 관계자는 애플이 아이패드에서 LTE를 지원할 수 있도록 준비하고 있다고 전했다.

아이패드3는 해상도가 높아져 일부 HD TV보다 스크린에 픽셀이 많으며 픽셀이 충분히 작아 이미지가 인쇄물처럼 보일 것으로 알려졌다. 또 그래픽 프로세싱이  향 상돼 비디오를 즉각 재생할 수 있는 것으로 전해졌다.

관계자들은 또 아이패드3에 쿼드코어칩이 들어가 이용자들은 여러 애플리케이션 을 빠르게 오갈 수 있다고 말했다.

이에 대해 애플의 내털리 케리스 대변인은 루머나 추측에는 논평하지 않는다고 답했다.

한편 애플이 두께가 더 얇아진 아이폰5를 오는 2분기에 출시할 수 있다고  모건 스탠리 애널리스트인 케이티 허버티가 말했다.

새 아이폰은 모든 3G와 LTE 네트워크에서 작동되는 퀄컴의 쿼드모드칩을 탑재할 가능성이 있으며 케이스 재료도 달라질 것이라고 그는 덧붙였다.

또 다른 애널리스트 진 문스터는 아이폰 이용자 대부분이 새 모델을 살 생각이 있다면서 아이폰5의 업그레이드가 엄청날 것이라고 말했다.