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Travel expo offers ideas for discovering Korea

Children try their hand at pottery making during the 2011 Korea Travel Expo. (The Korea Tourism Association)
Children try their hand at pottery making during the 2011 Korea Travel Expo. (The Korea Tourism Association)
Held just before the Lunar New Year holidays, the 2012 Korea Travel Expo will be offering special gift and travel ideas for visitors, the Korea Tourism Association said.

Some 400 local government organizations, travel agencies and related groups are participating in the largest travel expo in Korea, held under the theme “Artistic Landscape of My Country” this year. The Jan. 12-15 event will be held at COEX in Samseong-dong, southeastern Seoul with the opening day broadcast live on TV.

Aimed at drawing more people to local travel destinations, this year’s expo will also present some 1,000 different kinds of local products that can also be excellent gifts for relatives during the Lunar New Year season. 

The products, offered at reasonable prices for expo guests, include rice, sweet potatoes, corn and traditional Korean liquor, as well as handcrafted accessories and ornaments.

Event organizers expanded the amount of products being offered during this year’s event four-fold compared to the previous year, expecting more people to buy gifts during the season.

“One of the biggest tasks for the tourism industry this year will be creating a fair and reasonable tourism culture,” Nam Sang-man, chairman of the association, said during a New Year’s conference last week.

“We must come up with more ways to offer travelers local products at reasonable prices via direct transactions both for the sake of travelers and the local merchants,” he said.

Also, during the four-day expo, travel agencies will offer visitors practical tips such as ideal destinations in Korea to visit for budget travelers or those with little time for vacation.

The expo will also offer performances from different regions of the country such as jultagi, or tightrope walking, and talchum, or mask dance, organizers said.

At least 100,000 people are expected to visit this year’s expo, which is the ninth consecutive event, the KTA said in a press release.

The event is open from 10 a.m. to 6 p.m. Admission is 5,000 won for adults and free for students and children. For more information, visit or call (02) 6000-8133.

By Shin Hae-in (