The Korea Herald


[JUNIOR HERALD] `Boys Over Flowers` explodes in popularity


Published : March 30, 2010 - 17:53

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Popular TV dramas *record their *viewer ratings. And their *re-runs also record their ratings.

On March 1, re-runs of the KBS drama "Boys Over Flowers" were aired on KBS. Two *consecutive episodes - episodes 15 and 16 -were aired.

According to news reports, the episodes 15 and 16 re-runs recorded 9.2 percent and 11.8 percent respectively in viewer ratings. On the same day, other drama re-runs were aired on SBS, KBS, and MBC. But "Boys Over Flowers" was the highest rated re-run drama on that day, scoring an average of over 10 percent.

The SBS drama "Temptation of Wife" (아내의 유혹) which is the highest rated drama in the weekly charts only had a 6.4 percent viewer rating. And two episodes of MBC`s "East of Eden" (에덴의 동쪽) which are in direct competition with "Boys Over Flowers" every Monday and Tuesday only scored 5.8 percent and 10.2 percent respectively.

Currently "Boys Over Flowers" has an average viewer rating that falls somewhere in the 30 percent range. The drama is creating a base of *die-hard viewers especially among teenagers and women.

The drama is so popular that the main characters and the plot are being *parodied by other shows and people in the entertainment industry. KBS` *signature comedy show "Gag Concert" recently started a subcategory of the show that parodies the drama and its characters.

By Yoo Bo-lam (

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