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Rain to be face of Korean pop culture on Discovery

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  • Published : Mar 30, 2010 - 16:23
  • Updated : Mar 30, 2010 - 16:23
Asian superstar Rain (Bi) will be featured on a documentary produced by the Discovery Channel about the rising stock of Korean pop culture.
The "Hip Korea" program will focus on the entertainer`s significance as the representative for Korean pop on the world stage.
"As the foremost leader and face of Korean entertainment, Rain will be introduced and featured as the program`s primary subject and will be described as an entertainer who was born as a result of the nation`s growth as a pop cultural hub in the Asian region," said a J. Tune Entertainment representative Friday.
J. Tune is an entertainment and media company formed by Rain after his tutelage under singer, songwriter and producer Park Jin-young, the founder of JYP Entertainment.
The documentary began its broadcast rotation on Saturday in Oceania and it will air in Asia on Feb. 23.
With the 27-year-old Rain`s consent, the Discovery Channel`s production crew followed the singer, actor and entertainment mogul everywhere for six months to chronicle his every move.
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Candid moments were shown, including him commiserating with comedian and MC Kim Jae-dong, plus an emotional visit to a mausoleum where his late mother lays at rest.
Numerous interviews were conducted, including with Steven Colbert of Comedy Central`s "The Colbert Report," the Wachowski Brothers and Academy Award winner Susan Sarandon.
"The Colbert Report," a satirical television program in the United States, is hugely popular for skewing political talking heads.
Rain`s connection to Steven Colbert and the show began two years ago, when a segment playfully mocked the singer, as Colbert declared him his arch-nemesis for finishing higher than Colbert on Time`s list of the "100 Most Influential People."
The resulting comical feud came to a close when Rain appeared as a surprise guest the following year. He and Colbert faced off in a mock dance competition, boosting Rain`s exposure to the American public.
The Wachowski Brothers, best known for "The Matrix" films, directed last year`s "Speed Racer," in which Rain appeared and Sarandon starred.
After a lengthy hiatus from the domestic entertainment scene, Rain returned to Korea late last year to promote his fifth studio album "Rainism." Before that, he had filmed "Ninja Assassin," a film which was developed specifically for him by the Wachowski Brothers.
"Ninja Assassin" is due for release this summer.
By Song Woong-ki

(kws@heraldcorp.com)